Metadata: new challenger for the title of “king” of the industry

By Paula Minardi on Aug 30 2017 at 4:45 PM
metadata image
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.
Metadata: The Future of Video from Concept to Consumer is Ooyala’s new white paper that explores the critical role metadata plays in driving integration and optimization of video content throughout its lifecycle. Metadata helps producers and distributors move assets through production and delivery faster, create more relevant experiences for consumers, maximize their content investments and much more.
The industry’s realization of the importance and value of metadata has been growing: A recent Pay-TV Innovation Forum 2017 survey of pay-TV providers found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years. 
The paper reviews the different types of metadata that exist, looks at advances to come, and walks through how metadata is used at each point in workflows:
Ingest, import, validate and manage 

Transcode, package, distribute and archive
Publish, discover, personalize and monetize 

Report and analyze 

Ooyala’s Integrated Video Platform (IVP™) solutions work together to harness metadata — making production and distribution workflows more efficient, adding intelligence to video, personalizing consumption and affording greater returns on content investment. 
For more insights, download the white paper here.
Posted in: 


Ooyala News
New enhancements to Ooyala Live bring broadcast reliability to OTT world
Nov 14 2017 8:00 PM
There’s little question that live video will be a major part of the future of OTT. Cisco is predicting that live video will grow to 13 percent of all internet video traffic by 2021 (up from just 3 percent in 2016).
production video switcher
Ooyala News
Webinar: benefits of utilizing a cloud-based solution for live OTT
Nov 08 2017 10:45 AM
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.
Zoomin.TV talents
Ooyala News
Zoomin.TV cuts production time by roughly 70% with Ooyala
Oct 31 2017 9:30 AM
Zoomin.TV is the world's largest online video publisher and a leader with today's hottest audience: Generation Z. Their production secret? Ooyala Flex.
Ooyala News
iOS 11 Screen Recording and Video Piracy Concerns
Oct 04 2017 2:45 PM
Apple has added a new screen recording feature in iOS11 that makes it easy for users to record a video playing on an iOS device. This feature includes enabling recording of audio and video during playback, no matter what video player you’re using, when not using DRM encryption. 
While this feature has been well received by consumers for its general utility, it has created a lot of concerns and headaches for publishers.