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IP is driving the top video trends
Thursday, August 3, 2017
IP will lead the way.
 
The Top 5 Video Trends in an IP-based World is Ooyala’s new white paper from leading research firm Parks Associates. It looks at the key macro trends that will shape the future as IP-based video increases. 
 
Today’s content companies face a lot of uncertainty and — surprise! — opportunities they’ve never had. The impact of increased viewing on connected devices, emerging OTT services, and unprecedented content demands is being felt at every stage. Here’s what will separate the winning companies from the rest: Being able to deliver new types of engaging content quickly and to pivot on a dime as further market shifts emerge.
 
In this environment, producers, broadcasters, distributors and media companies are evaluating and planning for their changing future. These include the potential benefits that new technologies like Ooyala Flex can provide for storytelling, user experience, and control over the content creation and delivery process.
 
Several macro trends will shape the future of the global video marketplace:
 
Live TV is not dying; it is shifting to connected devices

Users expect opportunities to interact with their content

Artificial Intelligence will play a key role in the success of video services

 
Video industry players should consider these patterns as they assess their future technology and strategy options. 
 
The white paper also looks at benefits companies are getting by moving to IP workflows, along with top factors for success going forward.
 
For more insights, download the white paper here.
Paula Minardi

Paula is the Head of Content Strategy at Ooyala, where she crafts insights on digital video, production and ad tech trends. She’s held previous positions at Viacom and EMI, with focus areas including video content development, distribution and marketing.

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