Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Thursday, April 6, 2017
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram launched their own live streaming at the end of 2016. Live streaming on social will continue to be one of the top trends in 2017, according to Forbes.
For broadcasters, publishers and media companies looking to reach live audiences on these platforms, Ooyala now allows customers to easily syndicate live video feeds to Twitter and Twitch, as well as Facebook Live.
Meanwhile, more and more users watch on two screens at once and chat on social media while viewing live TV, including my friends and I while watching the election results and Oscars. Facebook users comment 10 times more on live videos than on regular videos. Twitter claims that 12 million tweets were sent during Donald Trump’s presidential inauguration, with a peak of 58,000 tweets per minute. People love to tweet while watching live TV.
These trends show that putting live content on social not only reaches new audiences but helps you increase engagement with users and convert them to fans.
Live video is a core differentiator you can use to build and engage your audiences. Social syndication helps you maximize your investment and put your live video in front of as many users as possible. The benefits of syndicating your live streams to social are many:
More views: Extend your reach to billions of social network users
More revenue: More views means more opportunities for ad monetization from social sites
More brand recognition: Social sharing and word-of-mouth marketing increase your brand reach organically
More users: Viewers are more likely to comment and engage on social media, giving you more opportunities to drive them to your site and convert them to fans.
Ooyala Live is one of the quickest ways to expand your audience to social channels. Ooyala was the first official Media Solutions Partner for Facebook Live during its launch at F8 last year. Now you can expand your reach to audiences beyond Facebook to Twitter and Twitch with the click of a single button. Syndicate your whole stream or create highlight clips quickly while still broadcasting, review them instantly and syndicate to social channels. Then watch as the video spreads like wildfire from user to user -- something that just can’t happen with traditional TV.
Ooyala Live is an out-of-the-box solution that allows you to set up, manage and deliver linear TV channels, ad-hoc or scheduled live events, with live-to-VOD recordings through a self-service portal. You can stream your live content on multiple devices and monetize with dynamic ad insertion in just a few minutes.