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Mobile Video, Millennials
Report: Mobile video mainstreaming with Millennials
Report: Mobile video mainstreaming with Millennials
Thursday, December 15, 2016

More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.

Among all consumers, according to the Streaming Video Alliance’s 2016 Mobile Video: Exposed report, 40% watch at least an hour of streaming video on a smartphone each week, with 25% saying they watch more than two hours. Only 5% of Gen X and Baby Boomers watch more than five hours of video on their smartphones each week.

Millennials are also more likely to stream video on their phones through apps (52%) compared to the general population (40%), which most often uses websites.

All consumers tend to watch more video on smartphones at home. But Millennials actually choose watching on smartphones over watching on traditional TVs (46% to 26%).

Among other findings:

Apple iOS remains the dominant mobile operating system through which consumers watch video, while Android is a close second, a finding Ooyala’s Q2 2016 Video Index also reported on.

Despite the growth of premium OTT providers, YouTube is the dominant source for video on mobile phones.

Buffering and data usage are the top frustrations for mobile video watching.

Consumers prefer to watch video over WiFi but will use cellular data to get the content they want when WiFi is not available.

If consumers had access to more data, they would watch more video on mobile, however they do not want to pay for it. 

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin