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Pay-TV penetration up in LatAm, but growth opportunities remain
Pay-TV penetration up in LatAm, but growth opportunities remain
Sunday, December 4, 2016

Pay-TV service penetration in Latin America and the Caribbean has reached 57%, according to a new report, with Argentina having more than 87% or its TV homes subscribed to a service, the most in the region.

The report, from the Organización de Telecomunicaciones de Iberoamérica (OTI), found that Puerto Rico has the next highest pay-TV penetration in the region (68%), followed by Uruguay (61%), Mexico (57%) and Costa Rica (54%).

Brazil, the region’s largest economy, in terms of GDP, and Colombia the region’s 4th-largest economy had penetration levels of 34% and 39% respectively, meaning that there remains significant growth opportunities for operators who can deliver the right mix of products.

The OTI said service adoption is generally closely tied to the level of income.
“The higher, the larger amount of people has access to the service,” pointed out OTI in its report.

Bolivia has the lowest penetration (15%), with El Salvador (19%), Peru (23%), Guatemala and the Dominican Republic (24%) rounding out the bottom five.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin