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ott, Cogent, Netflix, service providers
ISP Cogent calls OTT ecosystem’s long-term winner
Wednesday, November 23, 2016

Count Internet Service Provider (ISP) Cogent as one of the video service providers that believe over-the-top delivery will be the long-term winner in the battle for eyeballs because “it’s cheaper, it is affordable, it is time shiftable and it allows you a much greater choice in content.”

In an interview with FierceTelecom, Cogent CEO and Founder Dave Schaeffer said he believes OTT is becoming more dominant because, “On the supply side… we’re seeing a lot more content owners willing to make their content available over the top.”

And on the demand side, consumer uptake has shifted from an early adopter to mainstream.

“Grandma and grandpa are OK with over-the-top as opposed to (when) it was a specialty service,” Schaeffer said.

Cogent supplies bandwidth to Netflix and a number of other OTT players through its NetCentric business.

He told FierceTelecom that nearly 90% of the global bits carried on the Internet today are video, adding that more than 90% of the incremental bits also are video.

The average viewer watches about 305 minutes a day, he said, only about 10% is currently delivered over-the-top, a number he expects to grow dramatically.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin