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Connected TVs & Devices, Smart TVs
Smart TVs push for lead as primary streaming device in US homes
Smart TVs push for lead as primary streaming device in US homes
Tuesday, September 27, 2016

Nearly three-quarters (73%) of U.S. broadband households have at least one in-home entertainment device connected to the Internet, up from 62% at the start of 2015, a new study says.

Smart TVs are on track to unseat gaming consoles as the primary video streaming device in homes, according to Parks Associates’ report, Streaming Media Devices: Trends and Innovation.

"People aren't buying TVs solely for the smart functionality but within the standard replacement cycle, and those new TVs are likely to be smart,” said Barbara Kraus, Director of Research, Parks. “New owners of smart TVs will try out the smart functionality in the new TV and continue to use it if it meets expectations."

About a third (32%) of broadband households that connect at least one streaming device to the Internet using a gaming console as their primary streaming device. Smart TVs are second at 28%.

Consumers are also using mobile screens for streaming. A quarter (25%) of U.S. broadband HH use a tablet to access online video content and 20% use a smartphone.

Parks said that in Q1 2016, smart TV ownership grew to 45% of all U.S. broadband households.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin