Chromecast 4K on the horizon? Roku expands its lineup

By Jim O'Neill on Sep 26 2016 at 9:45 AM
Chromecast 4K on the horizon? Roku expands its lineup

There may be a paucity of 4K content available to stream at the moment -- with big question marks about how much is in the pipeline and how much consumer demand there really is – but rumors abound that Google will announce a new Chromecast 4K device at its Oct. 4 event.

Android Police is reporting that its sources say the latest iteration of the popular Chromecast dongle, with the snappy name Chromecast Ultra, likely will retail at $69, twice what the current price is for a standard dongle. A bigger concern likely should be, “will it deliver HDR?”

Android Police say the high dynamic range format, which expands the range of contrast and color, resulting in a significant increase in viewer experience without nearly the data needed for 4K delivery, is a “bullet point” for the new dongle.

And, news from Roku…

Roku, meanwhile, isn’t sitting on its hands waiting for Google’s reveal…

The company today announced its own lineup of connected devices that range in price for $29.99 to $129.99.

Its new Roku Express ($29.99) and Roku Express+ ($39.99) offer 1080p HD streaming and 802.11 b/g/n WiFi. The Express+ allows consumers to use older TVs via a composite A/V cable (red/white/yellow), and is available only at Walmart.

The Roku Premiere ($79.99) and Roku Premiere+ ($99.99) deliver HD and 4K up to 60 fps streaming plus HDR on the Roku Premiere+ and works with both HD and 4K UHD TVs. It includes a quad-core processor, 802.11ac MIMO dual-band wireless and its night listening mode setting adjusts audio sounds to maintain volume consistency. The Roku Premiere+ also includes HDR support, enhanced point anywhere remote with headphone jack for private listening, MicroSD card slot for additional channel storage and Ethernet for wired internet connectivity.

The Roku Ultra ($129.99) is the Big Daddy of Roku’s cast…. In addition to everything the Premiere+ has, it also includes Dolby Digital / Dolby Digital Plus decoding for advance surround sound in home theaters, optical digital audio out port to connect to a receiver or sound bar, a USB port for local media playback, the RF-based remote that also includes gaming buttons and a lost remote finder feature.

All are available for pre-order beginning today from, Walmart, Best Buy, Amazon and other retailers. They should be in stores beginning Oct. 9.

A July report from Futuresource said the digital media adapter market – which includes Chromecast, Roku, Amazon Fire, Apple TV and other similar devices, is valued at $1.9 billion globally with a forecast that expects it to grow 50% by 2020 with 63 million devices shipped annually.

In May, Parks Associates said 36% of all broadband households in the United States owned at least one DMA, with Roku the top dog.

It said Roku accounted for 30% of the devices purchased in the U.S. from Q1 2015 to Q1 2016, with Amazon and Google each grabbing 22% of shipments.

Stay tuned.     

Follow me on Twitter @JimONeillMedia and on LinkedIn


Connected TVs & Devices
Report: Installed Internet-connected TVs, devices to top 238M by 2019
Dec 19 2016 8:15 AM

The number of devices connected to the Internet and capable of delivering apps to TV screens is expected to grow 59% by 2019, totaling more than 238 million devices. Connected TVs are forecast to drive 45 percent of the growth over the coming four years, while less expensive, content-heavy streaming media players are projected to drive 35 percent growth.

2020 Vision: Connected TV HHs to near 98M by decade’s end
Connected TVs & Devices
2020 Vision: Connected TV HHs to near 98M by decade’s end
Nov 22 2016 12:45 PM

Connected TV growth in the United States is expected to track at a nearly 2.7% compound annual growth rate (CAGR) through 2020, slower than the growth rate for almost every other streaming media player available, indicating that households will have multiple devices available for watching online video.

In a new report, eMarketer forecast that connected TV users will top 181.8 million users in the U.S., increasing to 202.1 million by 2020.

52% of Millennials eager to use 4K/UHD streaming
Millennials, Connected TVs & Devices, UHD
52% of Millennials eager to use 4K/UHD streaming
Nov 22 2016 7:15 AM

A new study says U.S. households have an average of eight connected devices, and said a third (32%) of homes have at least one streaming media player connected to the Internet, a modest increase of about 7 million homes over a year ago.

That penetration is likely to increase the number of consumers interested in streaming 4K UHD content, but the large number of connected devices could put a strain on the home network’s ability to handle 4K content delivery.

Connected TVs & Devices, Operators
Bell Fibe TV becomes 1st Canadian pay-TV service on Apple TV
Nov 07 2016 7:30 AM

Canadian telco Bell Canada is making its IPTV product, Bell Fibe, available on Apple TV, making it the first pay-TV service from the Great White North to be available on the device.