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Programmatic ad revenue seen doubling in APAC’s top markets
Programmatic ad revenue seen doubling in APAC’s top markets
Monday, September 19, 2016

Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.

Although still in its early days in the region, Magna Global is forecasting that programmatic spending in Indonesia will reach $244 million by 2019, compared to just $40 million in 2015. Magna sees spending more than doubling in Malaysia (to $77 million from $34 million), Thailand (to $51 million from $13 million), Singapore (to $40 million from $13 million), Vietnam (to $33 million from $4 million)  and the Philippines (to $7 million from $2 million) during the time span, as well.

Australia remains the market in which media buying decision makers have adopted programmatic (48%), followed by Japan (46%), Singapore (47%), India (38%), Malaysia (36%) and Indonesia (30%), according to a Forrester Research report.

The report found that 60% percent of respondents in Singapore, nearly 50% in Malaysia and 40% in Indonesia said they had either adopted programmatic ad buying or planned to do so within a year.

Stay tuned.     

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin