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Amazon Fire TV adds Netflix, HBO Go, HBO Now to universal search
Amazon Fire TV adds Netflix, HBO Go, HBO Now to universal search
Wednesday, September 7, 2016

One of Amazon Fire TV’s best features is its ability to search outside Amazon Prime Instant Video. Yes, the search still prioritizes its master’s content, listing availability on Prime Instant Video and Prime’s electronic sell through before other sources. But search on Amazon Fire TV devices has just gotten better, as Netflix, HBO Go and, soon, HBO Now, have been added to the list.

For current device owners, a free over-the-air upgrade will install the new software.

“Customers have told us they love having access to the wide selection of apps, games, and Alexa skills on Amazon Fire TV, and they love how easy it is to find their favorite shows with universal voice search,” said Marc Whitten, Vice President, Amazon Fire TV. “Now, we’re making it easier than ever for customers to find their favorite content with universal voice search across 75 apps and channels, and a new, simple way to see recommendations from Netflix, HBO GO, and HBO NOW right on the home screen.”

The upgrade gives Fire TV devices universal search across more than 75 apps and content providers.

If a TV show or movie is available on multiple apps, Fire TV will now show you viewing options – watch, stream, rent, or purchase – so you can choose an app or channel based on convenience and value.

"At Netflix, we are always seeking new ways to help connect people with stories they'll love," said Scott Mirer, VP of device partner ecosystem at Netflix. "Now, Fire TV customers have more ways to discover great TV shows and movies on Netflix through personalized recommendations available in a custom row right on the home page or through universal voice search – making it more convenient for them to find their favorite show on Netflix."
The update includes Alexa voice control for Amazon Video, which now enables users to advance or go back in a video any amount of time. Say “skip ahead 2 minutes” to jump past the opening credits, for example, or “rewind 30 seconds,” or jump ahead to the next episode by saying “next.”

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin