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North American HH own 7 connected devices; game consoles all about video
North American HH own 7 connected devices; game consoles all about video
Wednesday, August 24, 2016

The average North American household now has more than seven active devices in use each day, with 6% of households having more than 15 active devices, a new report from Sandvine said.

Tablets and smartphones on fixed Wi-Fi networks now account for almost 30% of North American fixed access traffic, according to Sandvine’s Global Internet Phenomena Spotlight: Inside the Connected Home.

iPhones makes up 12.5% of traffic, Android OS devices 11.3% and iPads 5.4%.

This phenomenon known as “home roaming” accounted for only 9% of traffic five years ago.

Meanwhile, laptop and desktop PCs now account for less than 25% of total traffic on fixed access networks.

PCs were, however, responsible for 61% of Olympic streaming traffic on a typical day in the United States. Roku devices (10%), were the set-top box of choice, beating Amazon Fire TV (3.9%) and Apple TV (3.3%).

And, pay-TV operators, pay attention: On one network, the top consuming Netflix device (more than 12%) was not a game console or web browser, but the operator’s branded television set-top box that allows OTT applications.

On computers, streaming real-time entertainment (RTE) made up 45% of all traffic, far less than the 62% of RTE generated by Android phones.

And, despite their initial purpose, game consoles are all about video. On PlayStation 4 consoles, game play traffic is only responsible for 2.5% of the total traffic that device generates. Video streaming accounts for 65% of its total traffic, followed by game downloads (25%).

Stay tuned.                                                             

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin