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Discovery Communications, Batanga Media, latin america, Hispanics, content
Discovery Networks Latin America, Batanga Media sign content deal
Wednesday, June 8, 2016

Discovery Networks Latin America/U.S. Hispanic and Batanga Media are partnering in a content deal that will allow both to increase their presence and reach in the Latin American market.

The agreement will leverage Discovery's video production expertise, and Batanga Media's distribution.

“Batanga Media's vast experience producing and disseminating content that resonates across digital platforms for almost 20 years, and Discovery's expertise creating branded content that connects advertiser's objectives with consumer passions were a natural fit, and it was only a matter of time before our companies met along the way to create this exciting partnership,” said Ivan Bargueiras, EVPfor ad sales at Discovery Networks Latin America/U.S. Hispanic.

He said the partnership will produce a “high quality, multiplatform experience that will uniquely serve our consumers.”

Founded in 1999 and headquartered in Miami, Batanga Media has four properties, Batanga, iMujer, Vix and Bolsademulher, with over 150 million unique users a month. It engages consumers at scale through branded content and video offerings that leverage social distribution. It’s the largest multi-cultural digital media and content company for the U.S. Hispanic market, Latin America, and Brazil.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin