As video and audiences migrate across devices, it is imperative to get a full understanding of audience behavior and content performance across the breadth of these devices to be able to make strategic business decisions.
The latest release of Ooyala IQ extends support to receive analytics from devices such as Roku, AppleTV, Xbox and Chromecast. This newest version is built on JSON, an open-standard data interchange format that enables you to get a comprehensive view of audience behavior and content performance from any device and/or player.
With this release, you can follow your audiences on any device or player, and get a single dashboard view of your data from any player, CMS or streaming device.
Ooyala IQ is Ooyala’s award winning analytics product that provides a 360-degree view of video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), player or traffic source, all processed in milliseconds and provided in one view.