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Report: Netflix planning original content in Singapore
Report: Netflix planning original content for Singapore
Tuesday, May 3, 2016

Netflix may be planning to produce more local content for its Singaporean subscribers, but Chief Content Officer Ted Sarandos suggested that any local video likely could play globally, a la Narcos – a drama about the drug trade set in Colombia – has been able to do.

BidnessEtc reports that Sarandos said, “If we're making a show only for Singapore, then it might be considered small. But if we're making something in Singapore for the world, it can be quite big.”

Local content is a crucial piece of Netflix’s expansion, especially in areas like APAC.

Sarandos cited the success of Netflix’s Mexican comedy/drama Club de Cuervos, which attracts as much as 20% of its audience from countries other than Mexico.

“Just having that additional audience reach enables us to produce on a very big scale,” he said.

The Spanish-language show has been able to attract an audience from the rest of Latin America, Spain, the U.S. and parts of the Caribbean.

Spain and the U.S.

Singaporean content likely would be produced in Mandarin Chinese, which is seen in many APAC markets, and remains the most widely spoken language in the world.

Netflix is expected to spend more than $5 billion on original content in 2016, about 600 hours worth.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin