ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview.
The release follows the merger of comScore and Rentrak , and are based on fully integrated panel and census-based datasets, covering both linear and time-shifted TV, Video on Demand (VOD), and digital viewing.
The results include cross-platform person-level reporting based on a U.S. data footprint of 37 million televisions for linear viewing, 117 million televisions for VOD and currency standard digital data.
ComScore initially plans to share results on a monthly cadence while clients acclimate to the data. This fall, comScore expects to introduce its syndicated cross-platform measurement product.
“People are consuming content in smaller and smaller slices, and our clients want to know every opportunity they have to reach those individuals regardless of where, when and how they’re watching,” said Caroline Horner, senior vice president at comScore. “By producing cross-platform ratings based on massive sample sizes and the de-duplicated audience metrics that media planners need, we’re now able to deliver insights to the market that are far more granular than what has been provided to-date by existing measurement services.”
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