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NBC taps TiVo for help in measuring reach of 2016 Rio Games across platforms
Monday, December 14, 2015

NBCUniversal and TiVo Research will partner on audience measurement for the 2016 Rio Oylimpic Games, looking to get a better picture of cross-platform measurement during the event.

As more viewers have moved online – especially to mobile devices, which now make up nearly 50% of all online video views – the deal will provide single-sourced measurement with the help of RealityMine to study consumer uptake.

Participants in the companies' measurement during the games (Aug. 5-12) will provide data on how they consume NBCU's Olympic content across TV, mobile, and other digital devices.

Viewing sports is incredibly popular on mobile devices, especially for highlights, watching athlete and team profiles and for watching other pre- and post-event programming.

Knowing who’s watching – and how much – is key to monetizing that content.

Anonymized consumption data for the Aug. 5-12 games will be measured on TiVo set-top boxes and via RealityMine’s digital and consumer behavior research.

“The Olympics offer us a unique opportunity to test innovative research methods and technologies,” said Alan Wurtzel, president of NBCUniversal Research. “What makes the Olympics such a notable research environment is the enormous amount of consumer activity on multiple platforms for a nearly three-week span, enhancing our ability to measure behavior and detect trends across time.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin