Blog |
big data, audience tracking, ott video, online advertising
  YouTube to be included in German TV ratings measurement
YouTube to be included in German TV ratings measurement
Tuesday, April 28, 2015

YouTube has made it into the mainstream… at least in Germany where television research working group AGF says it will begin including data from YouTube in its figures.

AGF said it will be able to provide convergent TV and online video usage figures – which it will publish later this year -- through the integration of YouTube and other video platforms.

The move shows just how important – and how common – consumption of media on multiple screens has become.

YouTube is estimated to get more than a billion video views per day worldwide.

German advertiser group OWM had reportedly been pushing for a unified cross-media standard for the measurement of media consumption.

AGF commissioned research firm GfK to measure TV consumption. For online content, data from a Nielsen online panel as well as GfK's cross-media panel will be combined, with an eye toward integrating other external data in the future.

Germany isn’t the first country launching a program to include online video in TV ratings. More than a year ago, the Netherlands announced plans to measure TV, Internet and mobile devices. “VideoTotal,” under the auspices of Kantar Media, debuts in September.

Public broadcasters ARD and ZDF, and commercial broadcast companies RTL Group and ProSiebenSat1 are shareholders in AGF.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin