Did you see that play? I couldn't believe that call. What about this official? Our job is to make sure it's easy for them.
I can tell you that when we were making a choice on who was going to help us with everything digital, everything video related, everything live video related, we thought that Ooyala was the smartest company out there.
Pac-12 worked with Ooyala to launch a broadband and broadcast network and make it available across a variety of devices. We worked with the Pac-12 to, first, acquire their signal, which is basically seven broadcast feeds, one national and six regional, and make these available across a variety of devices. Now, we're able to, through the use of authorization and authentication technology, allow users to authenticate against their TV providers.
We've really relied on Ooyala to pull together a lot of components, not just to deliver their pieces, but to also help us with a lot of the other partners to get everything delivered.
We are particularly proud that we were able to condense what is usually a year long, 12-month, deployment timeline into three months.
So one of the most exciting things we're doing is our TV Everywhere product, which gives our fans the ability to watch our programming on any device no matter where they are, and that is very, very exciting for us. And to our knowledge, nobody's ever done it at launch, and clearly, nobody's ever done it with 850 events at launch.
Ooyala leveraged its content discovery and interactive programming guides technology to deliver a truly personalized experience for Pac-12 fans. Viewers can select their global social network to be able to drive specific recommendations on sports, schools, or what their social network or social graph is currently watching. This allows us to blend live broadcast and on-demand second screen content and social signals on the same platform.
And so our job is to let fans experience our games and our content the way they want to do it rather than us dictating to them.
And to distribute that content, we are using every existing platform possible.
We want our fans to not just be able to watch the content, but be able to interact with it deeper ways. We want them to have experiences when they're in stadiums, when they're at games. I think the possibilities are truly endless.
All the corporate marketers that we're talking to say, look, you have to be able to deliver us specific audiences. We have to know who they are, where they are, what are their habits. The way Ooyala thinks about analytics is consistent with the way that we want to build our company because it allows us to say, listen, here's our audience. Here's how they participate, and here is the best way for you to reach them with our media.