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AR, VR, ML, AI, HDR and UHD (not to mention ATSC 3.0). The NAB Show this year was an alphabet soup of technology that spelled out one word: C-O-N-T-E-N-T.
Content took center stage at the show, with broadcasters, studios, content owners and aggregators all looking to technology to bring content home, literally. The 2018 show, more so than many recent editions, celebrated content’s new direction: Over-the-top.