COMMITTED TO CUSTOMER SUCCESS
Hundreds of global customers rely on Ooyala’s cloud-based video and advertising software and services. We help cut costs and complexity and build more engaged and profitable audiences.
We see great value having our video delivery and advertising technology from the same innovative provider; not only for the benefits gained through their analytic capabilities but also having support and professional services under one roof.
— Brendan McGillicuddy, Digital Development Manager, TV3 Group
Ooyala is an innovative, strategic partner. There’s no way we could be doing what we’re doing without Ooyala.
— Ryan Holmes, Director, Digital Media Group, BYU
With Ooyala we’ve seen our programmatic bottom line increase month-over-month.
— Tom Ellingsen, Commercial Director, VGTV
Ooyala IQ analytics helped us recognize and optimize a better video workflow, making a significant impact on our video business from boosts in viewer engagement, total time spent on video and monetization.
— Steve Baron, Vice President of Digital Content and Technology, Tribune Broadcasting
Featured Success Stories
monetize unsold inventory with programmatic
Reduce local unsold inventory to maximize revenues. Access pool of programmatic buyers to sell remnant inventory efficiently.
Moved all remnant inventory to programmatic channels to increase efficiency. Set up marketplaces to connect to extensive pool of ad buyers. Combined programmatic direct deals and auction-based marketplaces to boost CPMs, while creating better monetization of inventory not sold directly.
Total sellout rate increased, specifically within private marketplaces where it more than tripled.
Provide Live streaming for passionate fans
Help the Cronulla Sharks of the Australian National Rugby League’s (NRL) deliver live broadcasts to its passionate fans.
The Cronulla Sharks, which had plans in place for live video capture, signed up to become the first club in the NRL to deliver live broadcasts. They worked with the NRL’s digital rights partner Telstra and Ooyala to use the Ooyala Live platform.
Ooyala helped deliver a match live stream to over 30,000 rugby fans in 38 countries.
Deliver premium live pay-per-view broadcasts
Become a fully-fledged international broadcaster—engaging opera fans across the globe, and offer a service that goes beyond traditional broadcast.
Reached fans across devices and through pre-installed TV app via Samsung partnership. Enabled productions to be broadcast live from the opera house as premium PPV service, released as “as-live” performances for each time zone, and archived for sale as TVOD videos.
Enabled opera fans to watch these performances from around the globe and stay on track towards goal of 1000 live viewers per event.
EXPAND GLOBAL FAN BASE
Better reach their global fan base, increase worldwide brand recognition and revenue, and offer a service going beyond the live football match experience. Have a scalable solution and advanced analytics to guide content decisions and fan marketing strategy.
Powered live audio streaming from the football field within a Digital Membership subscription, giving fans the ability to access from anywhere. Delivered in-depth analytics to optimize programming and operational decisions in real-time.
Football fans were able to listen to live matches through a video stream and access VOD content from over 200 countries, with fans tuning in across mobile, desktop and tablet devices.
Provide live and VOD streaming across devices
Deliver HD-quality, live and VOD basketball coverage everywhere that their dedicated fanbase watched video and particularly reach fans on their mobile devices. Leverage a cost-effective yet fluid solution for managing, and publishing video quickly and easily.
Powered live streaming for over 1000 basketball games annually and VOD playback, giving fans the ability to watch anywhere—including over 97% of Android devices. Provided lightning-fast delivery, and publishing workflows.
Increased Android subscribers by more than 200% with Ooyala playback to mobile devices.
OPTIMIZE MOBILE EXPERIENCE
Optimize for the small screen to insure a top quality viewing experience for the 61% of users who visit their site on mobile devices.
Provided guidance and expert recommendations to deliver a simple and efficient mobile interface clearly indicating which news stories have video and making it easy to watch. Tribune created dedicated mobile apps for each of their 40+ affiliates. Video is a mainstay of most stories; users can navigate through the story text while the video plays seamlessly. A 'Watch Live' section lets users jump into each station’s live broadcast. Users are prompted to take advantage of breaking new stories by enabling push notification alerts.
This strategy has dramatically improved mobile engagement. The number who watch a video to the end is now 56% on mobile vs 49% on desktop—a comparison that's quite uncommon in the video world.