Revolutionizing Digital Tv
Solving The Biggest Video Challenges
Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a media logistics solution for video production workflows, and a holistic advertising platform for direct and programmatic trading. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, and media companies build more engaged and more profitable audiences with personalized video and TV experiences across any screen.
“I like to think of us as a big data company focused on premium video. Using best-in-class analytics, we help our customers generate an unparalleled understanding of their workflows, their audiences, and their inventories so they can optimize their video business across screens and platforms.”
—BELSASAR LEPE, OOYALA CO-FOUNDER
Major milestones to date
Ooyala was founded in April 2007 by former Googlers Bismarck and Belsasar Lepe and Sean Knapp. Video, they decided, was ready to move beyond cats and pirated content.
Shipped First Video Platform
Ooyala shipped its first video platform, which has been followed by many firsts—first integrated transcoding cloud, first adaptive bitrate streaming for flash, first iPhone delivery and more.
Built Lead in Analytics
Ooyala built its early lead in analytics, which it maintains to this day, and was the first video platform provider to deliver real-time analytics for its customers.
Established Global Customer Base
Established global customer base, becoming the platform of choice for premium broadcasters and media companies including ESPN, The Telegraph, News International and Yahoo! Japan.
Invested in Local Expertise
Expanded global footprint and local expertise with offices in New York, London, Sydney, Singapore and Guadalajara.
Acquired by Telstra
Ooyala became an independent subsidiary of Telstra, making it one of the best-capitalized and video and analytics technology companies in the world, with the resources to innovate faster.
Acquired Leader in AdTech
Ooyala acquired leading video advertising technology provider Videoplaza, expanding product portfolio to the fast-growing video ad market and building out a new business dimension.
Acquired Leader in Media Logistics
Ooyala acquired Nativ, expanding its offering to video production, post-production, digital content services, broadcast planning and media management for both OTT and on-air content.