In a world with 2 billion connected devices, it’s no surprise that TV has moved to the cloud. But cloud TV providers face a daunting task in delivering across all devices: from cloud TV for the iPhone, for Roku and other smart TV connections, for Windows and Mac and all the rest.
Cloud TV Platform by Ooyala
Ooyala’s cloud TV platform handles publishing, video analytics tools and monetization. Our integrated suite of services helps cloud TV providers expand their video monetization options, with powerful analytics that drive increased viewer engagement and revenue.
Cloud TV: Tomorrow’s TV, Today
The heyday of the set-top box may be coming to a close. IPTV and cloud TV are cutting into the user bases of cable and satellite operators. More viewers are choosing to skip IPTV and move straight to cloud TV streaming with a smart TV, cloud TV box (like the Chromecast, Roku or Apple TV), or even direct to an iPhone or Android handset.
Businesses that want to capitalize on this shift need a comprehensive cloud-based TV platform, one that will reduce their time-to-market and optimize their video revenues. Ooyala’s comprehensive cloud TV capabilities include:
Cloud TV Streaming
Any cloud-based TV service must bring a personalized and high-quality experience to every viewer in order to maximize engagement. That means delivering the right content, at the right quality, to any device, across any network, at any time and place.
Cloud TV Mobile
A browser may be sufficient for a first visit, but viewers love the unique experience you can build with our mobile SDKs. With millennials increasingly watching more TV on their mobile phones, providing an engaging experience is critical.
Cloud TV Subscriptions
Don’t rely on just advertising or pay-per-view; lock in the recurring revenues of your most avid fans. Cloud TV packages can combine a reliable and familiar content library with on-demand payments.
Cloud TV Live
Don’t limit yourself to video on demand (VOD) offerings; stream live events and 24/7 linear channels across the cloud. The Ooyala Video Index clearly shows that live events distributed on a cloud TV network garner the highest engagement rates and the largest opportunity for monetization.
Cloud TV Advertising
Maximize your ad revenue with in-house ads by integrating seamlessly with the leading ad partners. Advertisers value cloud TV distribution; they want to reach cord-cutters and cord-nevers and will often pay CPMs that reflect a cloud TV premium.
Ooyala Makes Cloud TV a Reality
Cloud TV is part of Ooyala’s core platform, and we integrate with leading partners including Google, iStreamPlanet and Microsoft. We combine the power of advertising (AVOD), pay-per-view (TVOD) and subscription (SVOD) to help drive sustainable, profitable cloud TV revenues.
Companies like ESPN, Sky Sports, and Univision, rely on Ooyala’s cloud TV platform. Our industry-leading analytics provide the hard numbers needed to execute any Cloud TV strategy. With monetization strategies ranging from ads, to download-to-own, to subscriptions, Ooyala customers are building the next generation of cloud TV.
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