Vicki Lyon Joins Ooyala As Director of Ad Tech in Asia-Pacific and Japan

16 February 2016
Veteran ad-tech executive from Telstra and SpotX joins Ooyala to oversee ad-tech business growth throughout the APJ region
SYDNEY, Australia (February 15, 2016) -- Vicki Lyon has joined Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, as its new director for ad tech in Asia-Pacific and Japan (APJ). Lyon was previously the chief commercial office for Site Tour, where she helped bridge the gap between programmatic buying and outdoor advertising in Australia. Before that she was the vice president of ad-tech solutions for Telstra, as well as the managing director for SpotX in Australia, responsible for establishing and growing the company’s APJ operations. 
PwC forecasts the video advertising market to triple from $176 million AUD in 2015 to a $608 million AUD opportunity by 2019. Applying her knowledge and expertise of the ad tech market in APJ, Lyon will be responsible to build demand and strengthen sales for Ooyala ad-tech products, including its ad server product, Ooyala Pulse, and its anti-ad blocking solution, Ooyala Unlock. She will be responsible for overseeing its ad tech business throughout Australia, Southeast Asia, Japan and India, leveraging her well-rooted industry experience to develop new business with targeted premium publishers, broadcasters, programmers and networks.
“With more than 20 years experience in the ad tech space throughout APJ I have full confidence in Vicki’s abilities to support Ooyala to continue to drive demand for its fastest growing products today,” said Ooyala Senior Vice President for Ad Tech, Sorosh Tavakoli. “Vicki’s track record shows she’s a true powerhouse in the ad tech industry. She has a keen sense of how to bring real value to our customers, helping them build more profitable businesses with ad tech solutions from Ooyala.” 
“I believe Ooyala has a unique proposition as an holistic, video-software solution for premium publishers, combining superior products for delivery of content and ads in one dedicated stack, creating a great opportunity to fill gaps in the APJ market” said Vicki Lyon, director for ad tech at Ooyala. “Throughout the course of my career I’ve had exceptional opportunities to help premium content providers tap into new and innovative ways to increase revenue with video advertising. At Ooyala the opportunity is ripe and built on a strong foundation to support what’s ahead.”
About Ooyala:
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen. 
ESPN, Univision, Sky Sports (U.K.), Foxtel (Australia), NBCUniversal, RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain) and STV (U.K.): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visit