Viacom18 Chooses Ooyala Pulse To Monetize New Over-The-Top Service, Voot
31 May 2016
The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals
SANTA CLARA, Calif. (May 31, 2016) -- Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. A joint venture between Viacom Inc. and the Network18 Group, Viacom18 is one of the fastest growing entertainment networks in India. The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience.
By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a unified digital destination for the 100-million-plus viewers currently on its traditional channels. Voot is now the exclusive online destination for the network’s content, with a more personalized and engaging experience. It will also have the largest library of premium kids content in India along with a wide range of original series and films that Voot will create. With Ooyala Pulse, Viacom18 has a single platform to sell, manage and deliver ad campaigns across its entire inventory.
Voot can use Ooyala Pulse to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements. With forecasting analytics pre-built into Ooyala Pulse, the customer can see in real-time the current status of all ad campaigns, adjusting details as needed to ensure goals are met.
“In the digital video space, both content and technology play complementary and pivotal roles. We are focused on enhancing engagement across our content as well as provide a truly differentiated UX/UI, working with the right partners is critical, especially when it comes to services like ad-delivery and management. We are delighted to partner with Ooyala and are confident that they will continue to innovate in this space, using their global experience in video ad-delivery to help us maximise advertising revenues.” said Gaurav Gandhi, chief operating officer, Viacom18 Digital Ventures.
“As OTT offerings gain traction in India, it’s vital that content providers keep personalization in mind, tailoring services to their viewers, while maintaining a clear monetization strategy,” said Ooyala Vice President and General Manager of Asia Pacific, Keith Budge. “Voot is doing just that. Building a single experience to host its entire inventory provides an immense opportunity to engage a fragmented audience and maximize their revenue opportunity.”
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
VOOT is a free, ad supported, digital video-on-demand platform from the house of Viacom18, the media conglomerate that runs successful channels like COLORS, Nickelodeon, Comedy Central, MTV, etc. With the largest lineup of original content at launch, VOOT by Viacom18 aims to be the happy entertainment pit-stop for an emerging India racing to go digital.
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, Mashable, NBCUniversal, Star India of 21st Century FOX, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Chennai, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.