Toca Boca Chooses Ooyala To Power Its First Video Streaming Service For Kids, Toca TV

20 October 2016
SANTA CLARA, Calif. -- (October 20, 2016) -- Ooyala, a Telstra subsidiary and a leading global  innovator in premium video publishing, production workflows, analytics and monetization is powering all video for Toca TV, the first video streaming service from Toca Boca. With more than 130 million downloads to date, Toca Boca is the number one mobile-first kids’ brand in the App Store. With Ooyala, Toca Boca now delivers its extensive video library of original and curated content to its global audience as the company moves into a new category of kids’ entertainment. 
Toca TV delivers a fun, safe and ad-free environment for an audience of kids ages five to nine.  To maintain quality and relevancy, Toca Boca has pre-screened and hand-picked thousands of different titles across its service. To maximize viewership and return on every asset, they chose Ooyala as its technology partner to deliver personalized recommendations so its audience engages longer and gets the most value out of every video, everytime. Using Ooyala Discovery, Ooyala’s content recommendation technology, videos are served based on contextual factors such as like-viewing patterns on similar devices and geographical locations. 
With Ooyala, Toca Boca has a sophisticated video delivery partner that can support the high usage of its global user base, while providing insights into their engagement. Using the analytics from Ooyala IQ, Toca Boca is also able to analyze which content its users watch the most, for how long as well as average drop-off rates. The company can now make more strategic decisions about future content creation and acquisition, ensuring their entire archive of video is optimized for maximum engagement. 
“Toca TV is a reimagined video experience for kids and Ooyala is the perfect technology partner to make Toca Boca’s vision a reality,” said Björn Jeffery, co-founder and chief executive officer of Toca Boca. “The insights and analytics Ooyala offers allow us to make sure we continue to offer kids the best video experience we can.”
Stronger with Microsoft: 
Through Ooyala’s tightly integrated collaboration with Microsoft, Ooyala built Toca TV on the Azure Media Services platform. With Microsoft and Ooyala, Toca Boca has an enterprise-grade platform built with best-of-breed technologies to support a high-end and high-usage experience, including content protection, delivery and content management. With Ooyala at the core of the system, Toca Boca also gets data-driven insights to inform a better video strategy for Toca TV moving forward. 
“Toca Boca is proof that the impact of video is enormous. Even as one of the most successful game developers on the market, they, too, recognize that video is a means to bring greater value to their users and increase their bottom line,” said Ooyala Co-Founder and Senior Vice President of Products and Solutions, Belsasar Lepe. “We’ll continue to see new hybrid business models that bundle video experiences enter the market as media companies with large audiences recognize that how audiences prefer to engage with content isn’t a one-size solution.”
More Information:
To learn more about Ooyala’s solutions for the biggest challenges in video today, including media logistics for video production, its video suite for OTT delivery and analytics, as well as its holistic ad-tech platform, visit For further industry trends please visit Videomind and follow us @Videomind and @Ooyala.
About Toca Boca:
Toca Boca is a studio that creates digital toys and other playful products for kids around the world. Since its first product launch in 2011, Toca Boca has released 34 digital toys that have been downloaded more than 130 million times in 215 countries, making it the No. 1 mobile-first kids’ brand in the App Store. Its products focus on sparking kids’ imaginations and offering opportunities for creative, open-ended play. With offices in San Francisco, Stockholm and New York, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. For more information, please visit
About Ooyala:
Ooyala delivers content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad server and programmatic platform as well as a media logistics solution to improve video production workflows. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala's comprehensive video solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
Vudu, NBCUniversal, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit