Tablet TV Gains Momentum as Viewers Flock Online for Live and Premium Entertainment and News, Ooyala Study Finds
Among web-connected devices, share of time spent viewing on tablets grows 90 percent over last two quarters, with nearly three quarters of tablet viewing time spent on long-form content
MOUNTAIN VIEW, Calif. (November 15, 2012) -- Ooyala, the leading video streaming and monetization platform provider for broadcasters, service providers and operators, today released its Q3 2012 Global Video Index. The free report presents data collected through Ooyala’s market-leading video analytics platform, highlighting continued growth in mobile and tablet video consumption and a significant increase in live and long-form content viewing among online consumers everywhere.
The company, just named the top innovator among all online video platform providers worldwide by research firm ABI, sees a steady increase in web-delivered video viewing quarter over quarter as people tune in to television more frequently on digital devices like smartphones, tablets, gaming consoles, PCs and connected TVs both in and out of the home.
Key findings in the Q3 Global Video Index report include:
- Tablet owners spent 71% of their total tablet video viewing time watching videos 10 minutes or longer.
- 30% of total tablet viewing time was spent watching content over an hour long.
- The overall share of tablet video viewing grew 90% in the past two quarters.
- The amount of time users spent watching live video on gaming consoles more than doubled in Q3.
- Desktop viewers tuned into live video for an average of 40 minutes.
“Online video distribution continues to redefine television around the world,” said Bismarck Lepe, cofounder and president of products for Ooyala. “For premium content providers, the ability to closely monitor consumption across devices and across an entire network is critical. It’s the only way to have a holistic strategy for optimizing revenue. This requires sophisticated and actionable analytics, which is the core focus of Ooyala innovation. Our customers are on the forefront of online video with what our data scientists like to call performance-enhancing data.”
Major operators and service providers around the world are taking note of the increasing fragmentation of video across devices, and Ooyala’s ability to measure consumption and maximize revenue opportunities with online video as this shift continues.
This summer, Telstra, one of the world’s largest multi-service operators and one of Australia’s largest companies, led an investment round of $35 million to help drive standardization of Ooyala’s platform for video streaming, monetization and discovery among broadcasters and service providers. Telstra is now deploying Ooyala technology across its footprint of IP-based video offerings, and reselling the Ooyala platform throughout the Asia-Pacific region.
And in the third quarter, the Pac-12 Network became the first digital broadcast network built from the ground up for hybrid broadcast and broadband programming, using Ooyala technology TV-Everywhere authentication to serve hundreds of sporting events both live and on-demand to viewers across all screens. Telstra and Pac-12 exemplify the innovation taking place around the globe to capitalize on the fast-growing opportunity for reaching consumers on the device of their choice and on their own schedule.
Ooyala’s Global Video Index report measures anonymized viewing habits of nearly 200 million viewers in more than 130 countries every month, and processes billions of video analytics events each day. The company’s industry-leading analytics technology and real-time Big Data architecture help media companies, broadcasters, service providers and brands earn more money with mobile, multi-screen video.
Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.