Viewers are watching more mobile and tablet video; live video dominates video-on-demand
MOUNTAIN VIEW, Calif. (June 19, 2013) -- Ooyala, the leading innovator in premium video publishing, analytics and monetization, today released its Global Video Index Q1 2013. The report reveals key trends that are transforming linear television into a personalized, online, mobile experience.
As in previous quarters, Q1 2013 data showed more people watching more content on more screens than ever before. In fact, Q1 saw new records in the percentage of total viewing time that took place on tablets and mobile devices. The Index also shows that live video continues to dominate video-on-demand in terms of engagement, and that there are key differences in video consumption among countries in Asia.
The findings, based on anonymized viewing habits of nearly 200 million unique viewers in 130 countries every month, demonstrate why cross-device video delivery, live content, and analytics are critical to video publishers worldwide.
Key findings: Continued growth of tablet, mobile video and live video viewing
- The share of tablet and mobile video views grew 19% in Q1 2013. This is in line with the 100% year-over-year growth that Ooyala reported in its 2012 Year in Review.
- Mobile and tablet video now account for more than 10% of all online video plays. This is the highest percentage reported to date by Ooyala, and more than double the 4% share that mobile and tablet accounted for in Q1 2012.
- Mobile and tablet video viewers spent more than half of their total online viewing time watching long-form videos* last quarter. Q1 2013 was the first quarter that mobile (53%) and tablets (52%) beat desktop PCs (38%) in percentage of time spent watching long-form video.
- 25% of total tablet viewing time in Q1 was spent on content more than 60 minutes long.
- Globally, desktop viewers watched live news, sports and special events for an average of 40 minutes per session in Q1 2013.
- Viewers watched live video 13 times longer than VOD on desktops last quarter, four times longer on tablets and three times longer on mobile devices.
“Cross-device measurement is critical for content owners and broadcasters as they move their premium content online” said Sudhir Kaushik, director of products, insights and optimization at Ooyala. “Our ability to collect content and advertising data from each viewer on any device at any time and then process that information into insights in real-time is what differentiates us. With these insights, media companies can take specific actions to determine the appropriate device and ad strategy that result in the best possible experience for its viewers."
Global video spotlight: Asia Pacific Region
The Global Video Index Q1 2013 also spotlights smart media trends in the Asia Pacific region, where many new and innovative media experiences are taking shape among broadcasters, content owners and multi-service operators. The findings highlight key differences in video consumption among countries and regions and help publishers create smarter global video strategies. The findings include:
- In Singapore, Hong Kong, Japan and Korea, viewers watch live video 20 times longer than on-demand video across all device types. This is nearly double the global ratio of live versus on-demand content during the quarter.
- Singapore leads the region in time per live play, with an average live viewing session of 52 minutes.
- Viewers in Singapore, Hong Kong, Japan and Thailand spent more than one-third of their total online viewing time watching videos longer than 10 minutes last quarter.
- Long-form video viewing accounted for 45% of the total time spent watching video online in Malaysia last quarter.
About Ooyala’s Global Index Report
Ooyala’s Global Video Index report measures billions of video analytics events each day. The company’s industry-leading analytics technology and real-time big data architecture help media companies, broadcasters, service providers and brands earn more money with mobile, multi-screen video.
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com
* Video more than 10 minutes long.