Ooyala Research Shows 133 Percent Surge in Mobile and Tablet Video Views Year Over Year
11 December 2013
Live and long-form content continue to engage viewers across connected devices
MOUNTAIN VIEW, Calif. (December 11, 2013)—Ooyala, the leading innovator in premium video publishing, analytics and monetization, today released its Q3 2013 Global Video Index, revealing distinct patterns in how viewers consume video across devices. While mobile viewing leveled off in Q3 due to seasonal factors, the overall share of mobile and tablet video views increased by 74 percent since January. Furthermore, mobile and tablet video plays have more than doubled year-over-year, increasing 133 percent from September 2012 to September 2013.
Ooyala data shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices. Mobile and tablet video viewers spent nearly 60 percent of their total viewing time watching premium, long-form content running more than 10 minutes.
Additionally, live video continues to dominate video-on-demand (VOD). In Q3, PC viewers were drawn in by live linear streaming, breaking news, sports and special events, watching live video for 30 minutes on average, which is 11 times longer than VOD. Audiences on Smart TVs, gaming consoles and set-top-boxes watched live video nine times longer than video-on-demand, for an average of 46 minutes per play. Last quarter, Ooyala data revealed specific patterns in how device consumption shifted throughout the day and week for video entertainment, sports and news.
More highlights from Q3 2013 Global Video Index:
-- Tablet TV viewers spent 25 percent of their viewing time watching videos more than 60 minutes long.
-- Connected TV viewers spent nearly one third of their time watching videos longer than one hour.
-- In Q3, both mobile and tablet viewing hit their peaks in September.
-- Mobile accounted for 9.2 percent of streaming video views and tablet accounted for 6.4 percent of all online video plays.
“Data is key for companies transitioning to digital TV,” said Jay Fulcher, chief executive officer of Ooyala. “Our video analytics help customers navigate the increasingly complex and fragmented TV landscape. Some of the most successful broadcasters, media companies and enterprises rely on these insights to build bigger audiences and monetize their video content across all screens."
Ooyala plays a key role in fueling the adoption of multi-screen viewing around the world, and enabling a new breed of personalized and lucrative video experiences on all connected devices. The Q3 Global Video Index also provides several monetization checklists to help networks, broadcasters, media companies and brands, earn more from video.
About Ooyala’s Global Index Report
Ooyala’s Global Video Index report measures billions of video analytics events each day. The company’s industry-leading analytics technology and real-time big data architecture help broadcasters, media companies, operators and brands earn more money with mobile, multi-screen video.
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.