Ooyala Powers Customers With Detailed Analytics Module

27 February 2009

Mountain View, CA., Feb 27, 2009 - According to data released in January 2009 by comScore Video Metrix, US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007. More than 146 million US Internet users watched an average of 87 videos per viewer in November 2008, roughly equating to 77% of the total US Internet audience. To capitalize on this increase in online video viewership, media companies are incorporating rich media campaigns into their business strategies. As companies invest in publishing high quality content, they look to video technology providers to supply detailed statistics to help understand the reach, viewership and most importantly the ROI, of their online video initiatives.

Understanding the importance of providing rich and accurate statistics, Ooyala has built a robust Analytics module as part of its Backlot platform. Using intelligent algorithms, Ooyala provides near real-time client-side tracking around viewership, engagement, and consumption of video content. Examples include country-level viewership reports, domain-level and syndication partnership reports, and viewer engagement reports. Ooyala also enables customers to seamlessly integrate the Ooyala analytics engine into other players as well as homegrown applications through a sophisticated API.

Customers such as Bebo and Comedy.com use Ooyala Analytics daily to optimize and customize their video strategies to increase overall viewership and engagement. Ooyala's analytics enabled Bebo to successfully analyze and refine its original series of webisodes. Using the Displays Report, Bebo saw which webisodes had the greatest viewership. In turn, Bebo used this data to determine which webisodes will be published in 2009. Engagement reports were also used to edit content to minimize abandonment rates and increase the play-through rates. A major component of Comedy.com's business model is distributing content to as many end points as possible. By using the Domain Distribution Report, Comedy.com was able to see where its content was being embedded and how it was performing on each site. Comedy.com also used engagement reports to determine the best placement for advertisements.

Providing content owners and video publishers detailed information about their video initiatives and campaigns is core to Ooyala's mission to help media companies build businesses online. Over the next few months, Ooyala will be announcing other advancements to the Analytics module, further enabling customers to track key performance metrics for their media assets

About Ooyala

Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts. For more information please visit www.ooyala.com.

 
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