MOUNTAIN VIEW, Calif. – October 20, 2011 – Ooyala, a leader in online video technology and services, announced today that Caitlin Spaan has joined Ooyala as vice president of marketing. Spaan is charged with driving Ooyala’s global marketing and communication programs. She brings more than 17 years of experience in marketing, sales and business development to the Ooyala executive team. Spaan will be based out of the company’s Mountain View, CA office.
“At Ooyala our mission is helping media and marketing companies reach an increasingly fragmented consumer base with dynamic, engaging and personalized media experiences,” said Jay Fulcher president and CEO, Ooyala. “Caitlin has helped to build a number of powerful brands and strong teams, and has a keen focus on driving great customer experiences. She brings world-class marketing experience to Ooyala and is a key addition to our executive team."
Before joining Ooyala, Spaan was head of marketing and customer experience at Walmart’s streaming movie service, VUDU. Spaan managed all aspects of VUDU's marketing, driving triple digit increases in users and brand awareness as well as strong marketing partnerships with studio and CE partners. Prior to VUDU, Spaan spent 14 years with Palm, Inc., where her roles included vice president of Product Marketing, vice president of International Marketing and vice president of Carrier and Channel Marketing. She directed the successful launch of over 50 Palm mobile devices, from the original PalmPilot to the iconic Palm V, Treo and Palm Pre, as the company grew from $20M to $1.2B in sales. Prior to joining Palm, she held marketing roles at Intuit and roles in sales at M&M/Mars.
“Online video is growing at an unprecedented rate and the ability to drastically enhance consumer engagement is at an inflection point,” said Spaan, “Ooyala helps our customers to tell richer and more engaging stories through the power of video. I’m thrilled to join the team as we help to change the ways that consumers interact with media, brands, and even each other.”
Spaan holds B.A. degrees in English and Philosophy from the University of Michigan and earned an M.A. in Communications from Michigan State University.
Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and consumer brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan. For more information visit www.ooyala.com or connect on Facebook and LinkedIn, follow @Ooyala on Twitter and read our blog.
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