Ooyala Live Powers All Live Events For Ball Up’s Australian Tour 2016 Debut

09 August 2016
SANTA CLARA, Calif. -- (August 9, 2016) -- Ooyala, a Telstra subsidiary and a leading global  innovator in premium video publishing, production workflow, analytics and monetization, powered the live streaming for the Australian Tour 2016 debut for Ball Up, the US-based streetball team and competition reality TV-series. With Ooyala Live, the sports media company is able to quickly set-up and launch live streams to international audiences, expanding its reach and fan engagement across devices.
Ball Up recently finished its first-ever Australian tour, live streaming five events across the country throughout the month of June 2016. PAOW Media, who is managing the Ball Up tour in Australia, chose Ooyala for its comprehensive set of video solutions, giving them the ability to deliver live, premium-quality streams, help them understand their global audience engagement, and supply premium advertising technology for future monetization needs without having to search and partner with additional technology providers.     
Ooyala’s robust live streaming features include its advanced, fast-loading and customizable HTML5 video player, which has deep integrations with, both, Ooyala IQ for analytics and audience measurement, as well as Ooyala Pulse, for ad campaign management and delivery. As a result, PAOW Media is able to quickly and simply deploy Ball Up live streams to global audiences, understand user behavior, as well as have a comprehensive set of both video delivery and ad monetization expertise all under the same roof with Ooyala. 
"PAOW Media believes that on-demand video and live streaming has great potential in Australia and the Asia-Pacific region, and we’re excited to start building a fanbase with the first ever Ball Up tour to Australia." said PAOW Media Australia Chief Evangelist, David Ross. "Using the Ooyala Live solution, we’re able to offer our audience instant access and an amazing experience for the live games and other on-demand content. With the analytics from the online events, we are also able to analyse our audience’s viewing trends and use that to drive engagement and revenue in the future.”   
“Across the Asia Pacific region, sports leagues, digital companies, and content providers are flocking to live streaming technology to grow audiences and revenue,” said Ooyala’s newly appointed general manager and vice president of APAC, Steve Davis. “Live streaming video is just one part of the puzzle. Understanding how audiences are engaging with content, on what devices and for how long, are all vitally important when determining your monetisation strategy. Customers turn to Ooyala for our world class live streaming technology, and real time analytics, to better understand how to build their digital video business."
This is on the heels of sports-customer success with the Ooyala Live platform in Australia, including the Cronulla Sharks of the National Rugby League (NRL) and the National Basketball League (NBL). 
More Information:
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About Ooyala:
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution to improve video production workflows. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, NBCUniversal, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney and Tokyo, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.