LONDON and MOUNTAIN VIEW, Calif. (July 13, 2012) – Ooyala, a leading provider of online video technology, analytics and services, was honored this week with the award for Best Video Analytics Solution at the first annual BRAVE Awards, a prestigious new event celebrating the best achievements in brand video. Presented this week in London by C Squared, the international media and marketing industry’s fastest growing publishing and events business, The BRAVE Awards convened a panel of judges consisting of media industry leaders and international brand marketing experts to recognize brands, marketers and technology providers that have proven the ability to produce amazing digital video content, distribute it flawlessly and measure its success.
In selecting Ooyala as the Best Video Analytics Solution, The BRAVE Award judges looked for the company that has provided brands with the best insights in order for brand video to succeed. As the leader in online video analytics, Ooyala processes over two billion video analytics events daily, studying conversion rates, video completion rates, social sharing events and hundreds of other key metrics across various web and device platforms and geographies. Its combination of big data processing and rigorous data science for delivering actionable intelligence is the underpinning of Ooyala technology and a core focus of its innovation for digital broadcasting and online brand marketing.
Neil Berry, vice president, EMEA for Ooyala, said, “We’re honored to be recognized for delivering the best analytics solution in online video. The acknowledgement is another testament to the five years of innovation Ooyala has put into helping brand marketers, publishers and broadcasters better understand viewer behavior, to deliver the best personalized experience and dramatically improve online revenues.”
Drawing from its deep expertise in analytics technologies, Ooyala built its advanced analytics platform using core intellectual property in large-scale data processing, layered on top of open source technologies including Twitter’s Storm. Storm helps guarantee highly scalable and fault-tolerant delivery of data, allowing Ooyala’s analytics to be applied directly to the continuous stream of video playback events – a critical part of delivering live, real-time audience measurement.
Brand marketers, content aggregators, TV programmers and service providers can use Ooyala analytics to make smart decisions on promoting and monetizing content across their network. Data is presented in a simple, easy-to-use interface, including metrics such as popular content by market, real-time viewing statistics for each asset, and global content consumption patterns. Future product enhancements will provide publishers deeper insights into the consumer viewing experience by exposing quality-of-service data along with real-time advertising and subscription revenue metrics.
Ooyala delivers personalized video experiences across all screens. It is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include ESPN, Victoria’s Secret, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.