Ooyala Helps Power Sky Sports Online Video Service
10 September 2014
Sky Sports uses Ooyala VOD and analytics technology to create personalised content experiences that help drive higher engagement
MOUNTAIN VIEW, CALIF. (September 10, 2014) – Ooyala, a leading innovator in multi-screen video streaming and analytics, today announced it is providing end-to-end video solutions for Sky Sports’ free video-on-demand content. Ooyala’s integrated platform for video management, distribution and analytics enables Sky Sports to deliver personalised video experiences for all viewers so that they can drive increased viewer engagement. The service is available to all users of the Sky Sports website.
Sky Sports uses Ooyala’s rich viewer analytics to understand how consumers are viewing their sports content. It also takes advantage of Ooyala’s Discovery solution, which has been proven in the industry to increase viewing by offering audiences tailored content recommendations based on a unique combination of content metadata, proprietary trending data, personal preferences and in-network consumption patterns.
Jay Fulcher, chief executive officer for Ooyala, said, “Using Ooyala’s patented analytics and Discovery technology, Sky Sports will be able to unlock the full potential of its free VOD content. The insights provided by our analytics enable Sky to understand how their users are engaging with content, so they can continuously improve the fan experience and provide the most engaging multi-screen video service possible. The result is a more loyal, satisfied and mobile audience.”
In fact, an Ooyala-sponsored report by research firm IDC, for which many broadcasters, brands and enterprises were interviewed, showed that Ooyala cloud video technologies and services delivered a five-year ROI of 494 percent and paid back the initial investment in Ooyala’s technology in just 3.2 months. A separate sponsored study by research firm TechValidate showed that more than one third of Ooyala customers saw an increase of 50 percent or more in video views since implementing Ooyala solutions.
David Gibbs, Director for Sky Sports Digital, said, “Sky Sports is focused on delivering the best possible user experience across all kinds of devices. Ooyala’s technology has helped us meet that goal by providing a highly engaging VOD experience that caters to the tastes and preferences of our viewers.”
Ooyala Discovery is a unique data-driven approach to engagement and revenue optimization that has been proven to advance key business goals such as driving increased views, generating significantly more ad completions and improving ad fill rates. It uses real-time analytics and patented optimization algorithms to provide up-to-the-minute recommendations of the content the viewer is most likely to watch.
Ooyala, an independently operated subsidiary of Telstra, delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Univision, Comedy Central, NBC Universal, Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell and Sephora. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.