Flexible, open-source integrations make it easy for media companies, broadcasters and brands to deliver engaging, personalized video, unifying web and video publishing platforms
MOUNTAIN VIEW, Calif. (October 8, 2012) – Ooyala today announced an expanded suite of web content management system (CMS) integrations for its market-leading video monetization and discovery platform. To make it easy for media companies, broadcasters and brands to create engaging video experiences within their central website management systems, Ooyala is launching deeper integrations with top CMS’s such as Drupal, WordPress (both WordPress VIP and WordPress.org), Sitecore, Adobe CQ5 and Microsoft’s Sharepoint. These new plug-ins enable publishers to leverage the rich video capabilities of Ooyala’s Backlot digital publishing suite without leaving their CMS.
Tight integration with CMS platforms simplifies the process of infusing websites with highly personalized video experiences powered with Ooyala’s unique analytics and discovery technologies, which are proven to drive increased revenue from online video through better discovery and longer viewer engagement. Additionally, these integrations enable publishers to consolidate all of their publishing – both web and video – into a single CMS while reducing the switching costs for adopting Ooyala as their video technology platform.
Continuing its initiative to maintain the most flexible environments for its publishers, most of Ooyala’s CMS plug-ins are available free to Ooyala customers through an open source license, so developers can easily customize their solution for unique business workflows.
Sudhir Kaushik, director of publisher experiences, analytics, and monetization for Ooyala, said, “Our extensive integrations with the most popular CMS platforms allow our customers to manage, view, and publish video assets without having to leave their web CMS. This improves the efficiency of their production workforce, and allows them to spend more time on creating a holistic website experience infused with highly engaging video experiences.”
Ooyala’s CMS plug-ins offer an array of video enablement and syndication features that tap into unique aspects of the Ooyala platform. These include an array of automatic publishing functions; edit and search functions; bulk importing from existing catalogs; and synchronization of existing videos, channels and labels to the Ooyala platform.
Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.