Ooyala Bolsters Ad Monetization for Live-Video Streams with New Server-Side Ad Insertion
18 July 2016
SANTA CLARA, Calif. -- (July 18, 2016) -- Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, production workflow, analytics and monetization, now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and content during live feeds for seamless, TV-like playback. SSAI helps circumvent ad blockers so customers can reclaim lost revenue. Unique to Ooyala’s SSAI technology is its focus and method to deliver hyper-personalized ad experiences to live-streaming audiences.
Ooyala’s SSAI technology allows publishers and advertisers to merge programming and personalized advertisements together into a single video stream. As a result, the video content and advertising play continuously, eliminating any buffer time or latency between the content and ads. There is also no distinction between where the content ends and the ads begin, therefore it prevents video advertising from being blocked.
This is now Ooyala’s second proprietary solution to circumvent ad blockers in addition to Ooyala Unlock, its widely deployed anti-ad blocking technology for premium content providers using client-side ad delivery.
Ooyala’s live SSAI technology personalizes every ad, for every user, on any device - every time, regardless if the user is watching live or catching up in DVR mode. The most relevant ad is delivered based upon the individual’s watching environment. Ooyala’s unique approach calculates numerous data points including device type, location, IP, content watched, user interest, time of day, browser and operating system, as well as demographic data through data-management platform (DMP) integrations. It also applies frequency capping, preventing viewers from being delivered the same ad over and over again.
Now, with Ooyala Pulse, premium publishers and broadcasters can deliver personalized advertising and track campaign success with ad-impression reporting on either the server side or client side.
Advertising Flexibility With Ooyala Live
Ooyala Live gives broadcasters and media companies full control over their live stream and ad experience. Customers can set their ad-monetized stream to auto detect ad markers, dictating when the stream needs to cut to an ad break and back again or manually manage the process due to unforeseen events such as power outages, a delay of game or injuries, which require more frequent ad breaks to fill air time. Ooyala Live also allows customers to insert slates into ad breaks when the length of ads may not match the length of an ad break, ensuring no airtime is misused or delivered without content.
“There’s no question that live video is booming. Server-side ad insertion is a critical and necessary component for the future of its growth,” said Ooyala Senior Director of Global Product Management, Jonas Flodh. “Today’s viewers expect true, TV-like experiences whether it’s on a smartphone, tablet or connected TV. With Ooyala, customers can now deploy, track and monetize live content all through a single and simple-to-use platform.”
To learn more about Ooyala’s solutions for the biggest challenges in video today, including media logistics for video production, its video suite for OTT delivery and analytics, as well as its ad-tech platforms, please click here. Learn more about how live is the future of OTT here. Also, for further industry trends please visit Videomind and follow us @Videomind and @Ooyala.
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution to improve video production workflows. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala's industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, NBCUniversal, Star India of 21st Century FOX, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Chennai, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.