Ooyala and Basefarm Seal New Partnership; Launch Multi-Screen Video and Analytics for Ziggo
Ooyala teams with Basefarm to deliver multi-screen video and viewer analytics for the Netherlands’ largest cable provider
LONDON and MOUNTAIN VIEW, Calif. (June 24, 2014) – Ooyala, a leading innovator in multi-screen video streaming and analytics, today announced it is providing a comprehensive video solution for the website of Ziggo, the largest cable operator in the Netherlands, in partnership with Basefarm. Ziggo now uses a combination of Ooyala and Basefarm’s technology solutions and services to power online content on its refreshed consumer website www.ziggo.nl.
To help meet increasing demand for integrated web and video content management solutions, Ooyala formed a strategic partnership with Basefarm, a leading European managed services provider for mission critical business applications. Basefarm’s hosting and managed services capabilities complement Ooyala’s video solutions, providing a comprehensive end-to-end solution for leading European broadcasters and operators like Ziggo. Ooyala and Basefarm will build on their momentum with Ziggo to provide solutions to other pay-TV providers and broadcasters, especially throughout Benelux and the Nordic countries.
By combining Ooyala’s multi-screen video distribution and analytics technology with Basefarm’s proven reliability and scalability, a provider can now deliver a reliable and elegant service, while understanding exactly how users are interacting with their video content. It can use these new insights to continuously improve their consumer web experience, and to increase new customer sign-ups and revenue per user.
Neil Berry, vice president, EMEA for Ooyala, said: “Working with our partner Basefarm we have been able to deliver a reliable video solution to users of ziggo.nl, one that combines compelling new web experience with new forms of measurement. Ooyala’s aim is to help our customers understand the nuances of how the audience is watching, on any kind of device, so that they can turn those insights into improvements to their bottom line. Having these insights is no longer optional; it’s becoming a business mandate for operators everywhere.”
Marcel Ravenshorst, country manager, the Netherlands for Basefarm, added: “Ooyala’s in-depth analytics and streaming technology coupled with our robust infrastructure enable Ziggo to deliver new, premium multi-screen services. We hope this will be the first of many such relationships with Europe’s leading broadcasters.”
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Foxtel, Univision, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and hundreds more. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.
Basefarm is the leading managed services provider for mission critical business applications. Basefarm provides advanced technology solutions, high-end cloud services, application management and colocation from its six datacenters in Europe to ensure that mission critical solutions are always available. Basefarm was founded in 2000 and with their 350+ staff they host more than 35,000 services reaching over 40 million end users in 23 countries.