MOUNTAIN VIEW, CALIF. (MAY 30, 2012) – Ooyala, the fastest growing company in online video, today released its Q1 2012 Video Index report revealing current global trends in digital video consumption. Informed by Ooyala’s industry-leading analytics technology and expertise processing and making sense of big data for online video, the report provides insights that help content providers better match their revenue strategies to changing consumer behavior. Among the findings, the report demonstrates dramatically increased viewer engagement across web-connected devices; more time spent online with premium, long-form entertainment; and evolving time-of-day and day-of-week consumption patterns across mobile and tablet devices.
For example, for the first time, long-form content – videos longer than ten minutes in length – accounted for over half the content consumed between January 1 and March 31, 2012 across Ooyala’s footprint of nearly 200 million monthly viewers worldwide. This means people are spending more time than ever watching full-length TV shows, feature films and sporting events, while time viewed in short bursts is decreasing as a percentage of overall consumption.
“There is a fundamental shift in the way people are viewing television. Consumers now have the power to choose their own prime time,” said Jay Fulcher, chief executive officer for Ooyala. “The spike in tablet and smartphone viewing during weekend nights and commutes shows how the living room experience is fragmenting across devices. Smart publishers and advertisers can use analytics like those Ooyala provides to understand which revenue strategies work best as these trends continue to evolve.”
Other highlights from the Q1 2012 Video Index report include:
• The overall share of time watched on smartphones grew by 41 percent last quarter, while the share of time watched on tablets grew by 32 percent
• On a typical weekday, a full third of tablet video plays occur between 7:00 p.m. and
11:00 p.m., while only about 17 percent of PC plays take place over that same period
• Viewers on connected TVs watch nearly a third more video between 4:00 p.m. and 11:00 p.m. on Saturdays than on a typical weekday evening
• Power viewers emerge: ten percent of a publisher’s audience watches more than five of its videos in a given day
• Following Apple’s March iPad release, the amount of video watched on tablets jumped 26 percent. iPads presently account for 95 percent of tablet video viewing
• Many publishers can significantly improve revenue by increasing ad load and employing more mid-roll ads, especially on longer videos
The Video Index report is available in English, French, Japanese, Portuguese and Spanish to support Ooyala’s broad customer base. The complete Video Index report includes insights into topics that are top of mind to video publishers and brand marketers such as video uptake on connected TV devices and gaming consoles, iOS and Android mobile video consumption, annualized growth projections for web-delivered video, geographic distribution of online video consumers and more. Additionally, Ooyala shares statistical updates and online video insights on a regular basis on its VideoMind blog.
Processing over two billion video analytics events daily, Ooyala analyzes conversion rates, video completion rates, social sharing events and hundreds of other key metrics across various web and device platforms and geographies. The quarterly Video Index report is a sampling of the types of in-depth findings that Ooyala customers can access in real time to improve their online video business.
Ooyala delivers personalized video experiences across all screens. It is the leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include ESPN, Victoria’s Secret, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com.
Ooyala Video Index Report Shows Increasing Viewer Engagement, Growing Revenue Opportunity with Online Video
Across global footprint of nearly 200 million monthly viewers, long-form video accounts for more than half of video plays in Q1 2012