New Ooyala Video Player Raises the Bar for Premium Video Performance, Customization and Monetization
06 April 2016
The all new HTML5 player enables premium video publishers and brands to deliver fast-loading, tailored video experiences that tap easily into all major ad and analytics services
German, Swedish, French and Spanish releases as well as new player images are available here
SANTA CLARA, Calif. (April 6, 2016) – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released an all-new HTML5 video player built for fast, consistent performance across desktop and mobile devices. The new Ooyala Player enables a high level of customization for delivering tailored viewing experiences and integrates with all major video advertising and analytics services. It comes pre-integrated with Ooyala IQ, the company’s own award-winning analytics solution for understanding player performance and user engagement metrics at a granular level.
Raising the bar for performance
The new Ooyala Player is built with a lightweight framework for fast, consistent load times for premium live and on-demand video across all screens. As a true HTML5-first player, it can deliver a high-quality experience to all target devices, especially mobile. Its responsive design means less work to adapt the player on the fly to multiple device screen sizes.
The HTML5 player supports all industry-standard streaming protocols, providing a consistent streaming experience for video-on-demand (VOD) content, as well as seamless live streaming for both HTTP Live-Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) across desktop and mobile devices.
Breakthrough in customization
The Ooyala Player gives publishers total control over the playback experience; reimagined framework makes it easy to deliver a custom look and feel consistent with any brand, and to configure the entire user experience, including the player controls and social sharing capabilities, to suit any preference.
Further, with Ooyala Discovery, customers can serve highly personalized content recommendations to viewers based on real-time contextual data, such as time, location and device, as well as historical content-viewing patterns. Customers using Ooyala Discovery have seen audience engagement increase by 40 percent, significantly boosting monetization opportunities for advertising-focused customers.
Built for monetization
The new player includes plug-ins for all major ad servers, so publishers can serve any ad from any platform. Integrations include Ooyala Pulse, FreeWheel, Google DFP/IMA and LiveRail. It is one of the first video players in the market to fully support all IAB ad standards including VAST (2.0 and 3.0), VMAP and VPAID (1.0 for IMA and 2.0) from a pure HTML5 player without having to build multiple players to support Flash video or advertising, reducing development costs. This enables publishers to serve the biggest variety of rich, interactive ads to drive the most revenue from their video inventory. The Ooyala Player’s flexible framework also allows publishers to integrate and modify ad platforms and standards on their own, with no additional service orders needed.
Additionally, the player’s open framework allows integrations with major analytics services, giving publishers access to both audience and quality-of-service metrics so they can consistently monitor video performance and viewer engagement patterns and act in real time to any indicators. Having this wealth of knowledge helps ensure the highest level of playback quality, reduces customer churn and enables publishers to maximize the revenue opportunity of every video asset. The player’s analytics framework allows customers to easily integrate with their preferred, industry-leading services for audience engagement, quality of service and others, like Comscore, Omniture, Google Analytics, Nielsen and NPAW.
“We understand that the playback experience is crucial in engaging audiences, personalizing content and fully monetizing the experience. The new Ooyala Player gives the reliability and customization our customers demand, with an open and modular framework to plug in business-critical services. The player is also the hub for data-driven insights that help publishers understand their audience engagement and videos’ performance across their entire network and on all devices,” said Jonas Flodh, senior director, global product management for Ooyala.
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution.
Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala's industry-leading solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, Vice, Mashable, NBCUniversal, Star India of 21st Century FOX, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.